Javi Marti Q. (Javimarquin)
Senior Motion Designer
Motion Identity & Brand Motion Systems
Brand led motion.
Motion driven brands.
I'm a motion designer focused on branding, and my ideas and my work are there to serve what each brand stands for. I define motion principles, identities and brand motion systems. And I'm just as comfortable animating them, combining motion theory, motion graphics, 2D animation and scripting across all kinds of assets, brand films and toolkits. Over 20 years working with agencies, brands and broadcasters.
Motion Identity & Brand Systems Showreels
Two reels with a mix of motion identities, channel branding, broadcast design and motion graphics, plus some of the toolkits behind them.
Depending on the project, my role covers one, several or all of the stages: concept, R&D, design, animation and toolkits.
I see motion as a key property of any modern brand.
I came to motion through design. I can take a brief from the first idea, read the brand guidelines and understand the thinking behind every decision. From there, I propose concepts and extend the visual language.
I think in behaviours and systems, even on a single piece. A logo animation, an icon, an ident or a 2D spot gets its own rhythm and rules, so it can grow later if the brand needs it.
I also make sure things work in production. I build After Effects toolkits and templates that keep every design decision intact, so in-house teams can carry on after I leave.
I'm used to joining teams for a pitch, a few weeks of R&D or a full production, and fitting into the way each one works.
Selected clients
Eurosport, Hulu, Airbnb, Max, Discovery+, ORF Sport, NRK, Hub71, Meta (Formerly FACEBOOK), John Lewis & Partners, BBC3, CBBC, Adidas, Samsung, Abu Dhabi Music Ensemble, ProTV, Sonos, Synthesia, IKEA, Gumtree, 13th Street, FC Barcelona, DailyPay…
What I do
Motion Identity, Principles & Systems
Defining brand behaviour from scratch. Constructing motion guidelines, logo animation behaviors, visual rhythm, typographic motion rules, and transitional logic.
Toolkits
Building production-ready After Effects toolkits, automated graphics templates (MOGRTs), and modular dynamic assets that allow internal brand teams and agencies to scale video assets efficiently.
Broadcast Packaging & On-Air Design
End-to-end channel branding, channel refresh packages, promo graphic systems, lower thirds, stings, idents, and live broadcast OSP (On-Screen Presentation) systems.
Motion R&D & Exploratory Studies
Prototypes, visual testing, and technical experimentation during early-stage brand development before committing to final guidelines.
Remote-first
Based in Madrid, working across European, UK and US time zones.
I join studio and agency teams for motion development, pitches, R&D and toolkits, as well as animation, motion graphics and production sprints.
Recognition
ORF SPORT (Motion Designer at RED BEE CREATIVE)
GEMAAWARDS 2025 Nomination; Total programme design package
BARÇA TV - FC BARCELONA (Motion Designer at RED BEE CREATIVE)
Promax Europe 2020 Silver Award; Channel Branding
BBC THREE (Creative, Design & Motion at RED BEE CREATIVE)
PromaxBDA UK 2016 Silver Award: Best On-Air Idents (Out-of-House)
AIRBNB REBRAND 2014 (Motion Designer at DESIGN STUDIO)
2 Cannes Lions, Creative Review Best in Book, European Design Awards, Brandemia, Best International Rebrand
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