ANIMATING A PLAYFUL BRAND
On February 2016 Red Bee Media contacted me to participate on the CBBC rebrand. I have been asked to work on logo animations, wipes and graphics for digital and on air content, mnemonic and end frame animations for the Idents, as well as refining some existing animations from previous stages of the project.
As a part of the project launch and based on existing concepts and illustrations, I ended up creating a playful animation with the newly designed logo which finally became into an animated ident to introduce the audience to the new and vibrant marque using the vivid colours from the new palette.
CLIENT - CBBC
STUDIO - RED BEE MEDIA/ERICSSON
(Jane Fielder, Amy Johnson, Rich Suttons, Rosa)
MY ROLE - Motion design and animation. 2D & 3D