BBC3 Rebrand

MOVING BBC3 from Broadcast to Digital


 

As part of a team at Red Bee Media/Ericsson I worked on creative development, design and animation of stings/idents using their newly rebranded BBC Three logo.

We were briefed with developing the idents, going down the route of short/sharp gif-style animations and loops. These needed to reflect both the channel's programming, its move online and its youthful, progressive attitude.


BBC3 Idents has being awarded with a PromaxUK SILVER AWARD to "the best on air Idents (out of house)"

 

CLIENT - BBC3
STUDIO - RED BEE MEDIA/ERICSSON

CREATIVE DIRECTOR - Jane Fielder
DESIGN DIRECTOR - Claire Powell
PRODUCER - Sally Rawlings
DESIGNER/ANIMATORS - David Farquharson, Jun Iwakawa, Enric Rodriguez, Jose Blay, Javi Marti
EDITORS - Jun Iwakava, Javi Marti

MY ROLE - R&D, Design, Motion design and animation. 2D & 3D, Editing.

 

 
BBC3_AT.gif
BBC3_Walk.gif
BBC3_Headphones.gif
BBC3_Candy.gif
BBC3_MexMask.gif
BBC3_Sushi.gif
BBC3_FatJumpers.gif
BBC3_Words.gif